MTA: More Thoughtful Ads

The Metropolitan Transportation Authority (MTA), New York City's bus and subway company is some financial trouble. To the tune of a deficit that will balloon to over $10 billion in the next few years. With state representatives stalled in Albany, the MTA has been getting innovative with their advertising to get more revenue. In fact, since 1998, the MTA has more than tripled their ad revenue from $38 Million to $125 Million in 2008. Second Avenue Sagas talked about how they have begun plastering the exterior of subway cars with ads since late 2008. I recently saw another new ad technique that actually cannot be easily replicated elsewhere in the NYC subway system. At Lexington-53St, on the escalator ride down from the concourse to the E/V platform, the escalator has a low clearance and the ceiling is shaped like an arch (in fact, you can hear the conversations from other people on the escalator even though they are whispering, see: http://american_almanac.tripod.com/quincy2.htm). The full-length of the ceiling is plastered with Continental Airlines ads. My pictures are included:



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